Business View Magazine - October 2018

342 343 with a number of wholly-owned brands that are global in scope.We have a three-step strategy to get to that end goal. One: Become the leading distributor of cannabis products in California. Two: Take the brands that start rising to the top of our distribution platform and acquire them as wholly-owned brands. Three: Take our portfolio of intellectual property and brands to market in California and around the globe. “We’ve mapped it out on tactical and opera- tional levels and we’re well underway with step one; currently distributing more than 50 brands in California, which places us at number one in the breadth of cannabis brands being distributed anywhere. In step two, we’ve completed the ac- quisition of one of the most promising brands on our platform–FloraCal Farms. California is where the value is being driven and where business is actually happening in this industry.” BVM: What is the biggest challenge the canna- bis industry is facing? Hasan: “Illegal dispensaries are the biggest problem. Consumers aren’t trying to break the law– they just assume when something is avail- able in a storefront that’s it’s legal. But more often than not, that isn’t the case. In California, you walk into a dispensary after having searched on Google maps, or whatever, and it’s probably illegal. It will likely be worse in Canada because of how few legal outlets will actually be ready on Oct. 17th, versus how many illegal outlets will be out there. “The solution is for companies like us to create WE'VE ALWAYS BEEN GREEN Since 1991, our remanufacturing division has done so much more than save thousands of pieces of office furniture from the landfill. With one of the largest remanufacturing departments in North America, we can offer green solutions from the simple to the rigorous to fit your office – and your environmental goals. Our green solutions help the environment, your values – and your budget too. ADVANCED BUSINESS INTERIORS 2355 St. Laurent Blvd | Ottawa | Ontario www.makespacework.com 613. 738.1003 CANNAROYALTY CORPORATION products that are viable, interesting, and attrac- tive to consumers. The nice thing for CannaRoy- alty is that we do a fair amount of advertising; if you have a product that consumers know about and want, they will go find it. If it’s not sold in an illegal dispensary, that’s a great way to drive demand away from those outlets. So, that’s our part of the bargain–providing the infrastructure and product on the legal side. “We’ve had several conversations with the Cal- ifornia regulators, and they well understand it’s a concern for legal market participants, and they’ve given us strong indications that enforcement is being cranked up substantially. In the long term, it’s a combination of: providing products people want through legal channels, advertising to create demand, and having the regulators crack down on the illegal. Simple problem, simple solution. “We feel confident that the right elements are in place in California, because we’re helping put them in place with the regulatos to ensure that this LEARN MORE >> Join us for the premier gathering of cannabis entrepreneurs & investors in North America Presented by Sponsored by