Business View Magazine - October 2018

258 259 big name facilities have 30 to 50 in a group.” The massage therapists and personal trainers are independent contractors; clients pay Core Pro- gression and the service is contracted out. Phys- ical therapists and chiropractors operate under a lease arrangement, having their own business and treatment rooms within the Core Progression business, while being able to build collaborative in-house networks and referral systems with the overall goal of making clients healthy. “The only employees are the managers,” says Cerf. “Rather than hiring 15 people to start, you hire a manager, who can even be the owner/op- erator. That’s how I started. Then you just contract out the training sessions and services. You don’t really need an administration staff, the amazing new software we have allows one manager to run the entire business from their I-Pad– track all the memberships, the billing, the waiver forms - you can keep tabs on everything pretty simply. Also, we just finished a proprietary app that is a huge value-add to our clients; it’s available in the app store for Android and Apple. They can get infor- mation on nutrition, and their online workouts across gym challenges; it pairs with their tracker devices such as Apple watch or Fitbit.” Rep Fitness, a local Denver company, is a newer partnership that Cerf is pleased about. They sup- ply all the equipment, mirrors, and flooring that really pull the studios together. Merritt Aluminum and Alpine Lumber provide the interior finishes, creating a “cool reclaimed wood look that doesn’t feel like a sterile fish bowl like a lot of fitness fa- cilities.” Heartland credit card processing and Fast Signs are other valued partners. Cerf shares details of particular interest to prospective franchisees: “Our cost of entry is one of the lowest. The initial start-up cost is around $150,000 for everything, significantly less than most other brands. Also, we don’t need as many clients.With 75 to 100 clients, you can break even or be cash-flow positive on your facility. Those are the two biggest things we’re excited about in the franchising space; and all of our software PREFERRED VENDOR n Fast Signs www.fastsigns.com Consistent Brand Implementation We carry out your vision and protect your brand. Expert Project Management We manage entire projects . Email: sales@fastsignsnational.com 888-327-8744 Nationally Managed, Locally Serviced. Trusted National Sign Installation We handle it all. More Than Ready We understand your challenges. Name Changes • Brand Updates • Fleet Graphics Exterior Electrical Signs • Merchandising • Pylon Signs National Marketing Campaign Support FS National Accounts Ad2018.indd 1 9/12/18 12:13 PM CORE PROGRESSION and customization for clients.With our marketing initiatives, we look to have 50 to 100 clients in place before the doors even open. “For me, taking the decades to refine the model with a 360-degree view of the potential pitfalls really made a difference. I see it as creating and fostering a partnership with franchisees, not a dictatorship.We’re looking for like-minded in- dividuals who want to change people’s lives through health and wellness. I’m excited about opening more corporate in Colorado.We are also opening our first franchise in Boulder in the next few months and just got the lease signed, and for other franchises—Texas, California, Arizona, and Florida are good states to develop.”