oct-2017

64 65 WINDOWWORLD OF BATON ROUGE and people started comparing prices and realized their neighbor got the same window for a lot less money and that doesn’t happen with us–everybody gets the same low price. So,what we are always working on is the timeline of the service side of it because any time you’re in the home improvement business, it’s a construction project; things can go wrong and stuff happens.We can’t avoid stuff happening, but we can improve on how quickly we respond and howwell we respond.And that’s a big, big part of our current initiative.We know that drives more and more of the referral business out there, and frankly, 50 percent of our business is re- ferrals in everymarket we’re in.We have very strong brand recognition.” Another reason that WindowWorld of Baton Rouge has that strong brand recognition might be because of its heroic response to multiple natural disasters that affected its market areas over the past several years.“We’ve had several surges in our business,”Roland recounts.“We were the dominant player in the NewOrleans market when Katrina hit, and we went from 1,600 units a month to 11,000 in a 90-day period. It was quite a feat gearing up, but our supplier,AMI,Associated Materials out of Ohio, never blinked.They were able to produce windows and kept up with us during that surge. “And we had a similar surge a year ago. Baton Rouge got flooded in August 2016. It was a big, big disaster and it drove a lot of remodeling.You had so many homes–a hundred thousand plus in each instance–that immediately needed repair and the labor supply just wasn’t there.We were the only company providing sales and service that kept up with the demand.The way we did it was we recruit- ed installation sub-contractors from all over the Proud to Partner with Jim Roland Keogh Cox has the right ingredients for complex cases nationwide. Keogh Cox attorneys serve the needs of their clients in many different practice areas from business and construction to insurance and complex litigation . Keogh, Cox &Wilson, Ltd. • 701 Main Street, Baton Rouge, LA 70802 225.383.3796 • www.keoghcox.com Andrew Blanchfield, Managing Partner United States. I’m also proud to say that after Ka- trina and after the Baton Rouge flood last year,we didn’t raise our prices.There’s no other contractor after Katrina who can say that.We have the same pricing schedule now that we had in 2002.That really drove a lot of consumer loyalty.” What mainly drives WindowWorld’s business, according to Roland, is the way the company goes to market with its fair, spelled-out pricing.“But really, our ability to manage the business so that we can deliver the windows in a reasonable time frame–including everything from the ordering to the warehousing to the installation to the follow-up servicing–that’s what our specialty is,”he main- tains.“We’re very organized and we’ve got layers of management that are not common in our industry. It’s more than just a salesman and an installer doing the work.We’ve got many installers, so we’ve got a level of management above that to supervise and stay on top of it.Our ability to manage that whole process, to make the customer experience as favor- able as possible, is where our strength really lies.” That’s whyWindowWorld of Baton Rouge can confidently say that it is “Simply the best for less!” PREFERRED VENDORS n Arthur J. Gallagher www.ajg.com n Diane Allen & Associates www.da-advertising.com n Keogh, Cox & Wilson www.keoghcox.com