oct-2017

182 183 SIMPLI HOME Simpli Home Ltd. in 2001, before ecommerce was even a ripple. Originally a home goods whole- saler, the company designed, produced, and sold products to big-box retailers and mass merchan- disers in the U.S., Canada, Australia, and Germany. Weinreich explains the firm’s business model: “We realized that it was important for our success to establish offices in each country in which we did business, staffed with locals who then worked and managed our relationships with our facto- ries. Further, we understood, early on, that great design was our key to success, so we quickly built an expertise in designing on-trend products to bring to the North American market. We created a process of testing and quality control to ensure that the products we brought to market were of the highest quality.” Hands-on attention to staff, detail, and stan- dards were integral to the operation from the be- ginning. “We had good success, almost right from the beginning. Like all companies, we had ups and downs, but basically we were growing and profitable,” recalls Weinreich. The company’s next era of growth paralleled that of the dotcom era. Upon seeing opportunity in ecommerce, manage- ment decided to shift gears and Simpli Home was born as a stand-alone brand, offering high-quality furniture directly to the consumer. The company’s pivot to ecommerce led to dramatic changes in its operational worldview. Drawing from its long history as a home goods wholesaler, Simpli Home was born. The compa- ny started its new adventure bringing a handful of its previously designed solid wood furniture made in Vietnam to its first warehouse(s) in the U.S. and Canada. Things started off slowly with Connect. Integrate. Accelerate. Congratulations to CCT Global Sourcing and Simpli Home; TrueCommerce is proud to be a partner for one of the fastest growing companies in Canada! 888.334.8783 www.truecommerce.com TrueCommerce, a global provider of trading partner connectivity and integrated solutions, offers the following technology services: h Integrated, web-based, end-to-end EDI solutions – Easily connect with your retail customers h Supplier management – Onboard new suppliers and manage them with ease h Vendor Managed Inventory (VMI) – Manage your stocked inventory h eCommerce – B2B, B2C, order management, plus Amazon Marketplace integration h eInvoicing – Replace paper invoicing Grow your business with TrueCommerce! Connect. Integrate. Accelerate. Congratulations to CCT Global Sourcing nd Simpli H me; TrueCommerce is proud to be a partner for one of the fastest growing companies in Canada! 888.334.8783 www.truecommerce.com TrueCommerce, a global provider of trading partner connectivity and integrated solutions, offers the following technology services: h Integr ed, web-ba ed, end-to-end EDI solutions – Easily connect with your retail customers h Supplier management – Onboard new suppliers and manage them with ease h Vendor Managed Inventory (VMI) – Manage your stocked inventory h eCommerce – B2B, B2C, order management, plus Amazon Marketplace integration h eInvoicing – Replace paper invoicing Grow your business with TrueCommerce! A leading global provider of trading partner connectivity and integration solutions since 1995, TrueCommerce links suppliers, retail hubs and consumers in one global commerce network. With our flexible, integrated and fullymanaged service solutions, busi- nesses of any size can easily connect with any trading partner over theworld’smost complete trading partner platform. TrueCommerce h lps our 12,000-plus customers inmanufactur- ing, retail, wholes le andmany other industries achieve new levels of business connectivity and performance. Our portfolio of complementary solutions includes: n Integrated EDI—Connect EDI with almost any business system tomeet all your customers’ EDI requirements while enhancing connectivity, automation and customer satisfaction. n Supplier Enablement—Trade electronically with all your suppli- ers, and leverage vendor onboarding as amanaged service to make the process painless. n VendorManaged Inventory – Streamline order fulfillment and improve collaboration between suppliers and their customers. n eCommerce—The TrueCommerce Nexternal eCommerce Platformcaptures andmanages all your orders in one easy-to- use system to streamline fulfillment and deliver an exceptional customer experience. n eInvoicing—Cost-effectively eliminate scanning and keying in data frompaper invoices to improve accuracy and cut process- ing time. When it comes to helping your business get maximum return on its IT investments in the shortest possible time, nobody beats TrueCommerce. WWW.TRUECOMMERCE.COM