oct-2017

168 169 PLEASURE-WAY INDUSTRIES LTD The cornerstone of Pleasure-Way Industries Ltd. is built upon our old-fashioned work ethic, pride in craftsmanship and a “customer comes first” approach to business. We are proud to follow these principles today. Even now, in our 32nd year, we do not mass produce our motorhomes on assembly lines as each motorhome is hand-crafted and custom-fit to exacting standards and quality inspections. At Pleasure- Way, we know that quality takes time; we strive to build the perfect coach for our customers and we back that up to assure them that they made the right purchasing decision. Pleasure-Way Industries receives RVDA Quality Circle Award 7 Years in a Row! WWW.PLEASUREWAY.COM • 1.800.364.0189 FOR MORE INFORMATION VISIT OR CALL: HAPPY DAZE RV for 15-plus years,”he says.“I’ve got some who have been here for 35 years.And we’ve always been very customer oriented,which means we get a lot of re- peat and referral business.We care about the people buying from us.Our reputation is worth more to us than money.Our philosophy is to sell to you, stay in touch with you, and sell to your friends. In two, three, or five years,when you’re ready to trade, you come back to us.” Going forward, Lemke says that Happy Daze is planning to add a 6,000-square-foot building on the Sacramento property.“We’ll start that when we get all of our permits,”he explains.Over the next sev- eral years, he plans to open some smaller, satellite stores.“We service quite an area, now–we go about a 150-mile radius. But we’re going to try to get closer to our customers so they don’t have to drive as far to get to us, and, at the same time, pick up the market share we’re not getting. I think that we’ll put a dent in the market, because we’ve got the best PREFERRED VENDORS n EasyCare www.easycare.com EasyCare is the leading brand of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience. EasyCare benefits include vehicle service contracts (frequently referred to as extend- ed warranties), key replacement coverage, dent coverage, personal concierge service, and more. n Pleasure Way www.pleasureway.com products.And we’re able to sell things that other people aren’t able to sell.” Happy Daze RV is a member of the Priority RV Network. Found- ed in 1997, the Network buys RV products and services at sub- stantial discounts,while passing the savings onto its customers. Its 60-plus dealers at over 160 locations nationwide offer roadside assistance, specialized insurance,more service bays, certified and master RV techni- cians, and the most educated sales and parts consultants in the business.