oct-2017

130 131 utors such as Columbia in theNorthwest,Hensley in the desert Southwest,Admiral in themountain region, Polar inNewEngland,and the Canada DryGroup in theMid-Atlantic area.We’re broadlydistributed geo- graphically in all themajor markets.” Arecent brand study found that the two top rea- sons consumers buyNeuroDrinks are their functional benefits and great taste.“That was about 70 percent of the reasonwhypeople buyNeuro,and the third reason is our iconicbottle design,which is unique and sleek.It catches people’s eye on the shelf,”says LaPorta.The studyalso highlighted strong aided brand awareness of close to 80 percent,however onlyhalf of those people had ever triedNeuro.“That led to our strat- egy to increase the depth and frequencyof our promotions and gain additional displays in the front of the stores to increase trial of our product.In essence,our strategy is to capture all of the consumers that shop in the stores wherewe sell Neuro byputting it right there in front of them.Additionally,we lever- age retail marketing vehicles such as in-store circulars, mailings,and e-commerce platformadvertising.As we drive consumer demand through customer marketing activityand promotions,we partner with our distribu- tors to capture the opportunities.” “NeuroDrinks alsomarkets directly to consumers through social media,such as Facebookand Insta- gram,”LaPorta adds.“We advertise onAmazon and other e-commerce platforms.The next element of our marketing strategy is to alignwith partnerships and retailerson local,outside-of- the-storeactivations.For instance,inthePacific Northwest,there isahuge loveaffairwiththe SeattleSeahawks,sowe’vepartneredwithan organizationthat co-identifiesourbrandand ourproductsalongwiththeSeahawks foot- ball season.This initiativedrives incremental awarenessandtrialwithconsumers inthose targetedstores.” LaPorta believes that NeuroDrinks can double its business over the next several years.“We plan to be a continual and serial NEURO DRINKS innovator,bringing additional beverages to themarketplacewith two releases per year, keeping us front and center in the consumer’s mind.This is an exciting and aspirational goal that theNeuro team is rallying around.In our three-year strategicbusiness plan,we have planks that include us expanding outside the United States into other countries,such as Canada.” Ultimately,the future success of Neuro Drinks will depend on the buying public,and in that arena,LaPorta has no qualms.“If you’re a soda drinker and you drinkour product,you would never drinka soda again,”he declares. “You get far greater benefits bydrinking our beverages with none of the negative health attributes of a soda.Our product is better for you.Our product is just outstanding!” PREFERRED VENDORS n Worldpack Inc. www.worldpackinc.com Worldpack Inc., based in Anaheim, California, brings over 20 years of experience in rotogravure printing and converting of flexible packag- ing, including more than 15 years with shrink film printing and manu- facturing. Its expertise includes all areas of packaging: marketing and sales, graphic design, bottling and packaging systems, and material specifications. The company excels in providing its customers end-to- end solutions and service before and after the sale. n UNIX-Packaging Inc. www.unixpackaging.com Based in Montebello, California, UNIX Packaging Inc. is one of the most advanced and state-of-the-art Contract Beverage Manufacturing Facilities on the west coast. The company specializes in complete turn- key production lines offering everything from PET Blow Mold Solutions, 3 High Speed Carbonated Glass and PET lines, 2 High Speed PETWater lines, and Specialty Boutique lines that cater to smaller volume runs. UNIX Packaging is a 125,000 square foot facility, home to 7 production lines with speeds ranging from 300-500 bottles per minute. We have the ability to produce carbonated and fermented drinks and offer cold storage for perishable ingredients. UNIX stands as one of the most advanced and state-of-the-art Contract Beverage Manufacturing Facilities on the west coast. At UNIX we specialize in manufacturing a vast variety of types of drinks. We produce Functional Beverages, Carbonated Soft Drinks, Dietary Supplements, Purified and Enhanced Waters, Alkaline Waters, Kombucha and Teas. At UNIX we pride ourselves on Quality Control, Consistency in Productivity, and assuring our customers guaranteed line time and growth potential! FILLING PACKAGING LABELING • Cold Fill – PET and Glass • CSD Filling – PET and Glass • Shrink Wrap plus Tray • Loose Shrink Pack • Full Wrap-Around Box • Pressure Sensitive Labeling • Cold Glue Labeling • Shrink Sleeve Labeling CONTACT US TODAY: 9 Minson Way, Montebello, CA 90640 PH: (213) 627-5050 EMAIL: info@unixpackaging.com www.UnixPackaging.com