14 Business View - October 2015
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157 Million Americans Will Celebrate
Halloween This Year
Ready to embrace cooler weather, fall traditions and
spirited celebrations, more than 157 million Ameri-
cans plan to celebrate Halloween this year, accord-
ing to the National Retail Federation’s Halloween
Consumer Spending Survey conducted by Prosper
Insights & Analytics. The average person celebrat-
ing will spend $74.34, compared with $77.52 last
year. Total spending on Halloween is expected to
reach $6.9 billion.
“After a long summer, consumers are eager to em-
brace fall and all of the celebrations that come with
it,” NRF president and CEO Matthew Shay said.
“We expect those celebrating Halloween this year
will look for several different activities to do with
their family and friends. Consumers are ready to
take advantage of promotions on candy, decora-
tions and costumes, and retailers are ready to serve
them.”
Consumers celebrating Halloween plan to spend an
average of $27.33 on costumes for the whole fam-
ily, and a total of $2.5 billion on store-bought, home-
made, large and small costumes. Those celebrating
will spend the most on adult costumes ($1.2 billion),
and will spend a total of $950 million on children’s
costumes and $350 million on fashionable and fun
costumes for their furry friends. It’s estimated that
Top 2015 Halloween Trends from National Retail Federation
