catalog—now we have online tools, digital design support, and even artificial intelligence integration on the horizon.” AI, Waite explains, will play an increasingly important role in customer service and design.“We’re looking at how we can use AI to help our customers even more— offering around-the-clock assistance, wherever they are in the world.” ADAPTING INNOVATION TO EVERY ENVIRONMENT Simpson Strong-Tie’s commitment to innovation also extends to sustainability and regional adaptability. Waite highlights how the company invests in developing corrosion-resistant materials and specialized products to meet local environmental needs. “In Hawaii, corrosion resistance is a big deal,” he says. “We’re constantly innovating with stainless steel and different coating options to help our markets.Across the world, every region has unique needs—whether it’s hurricanes in the southeast, earthquakes in the west, or moisture challenges in tropical climates.” The company’s regional teams are empowered to develop products that meet specific local needs— even when the market for them is small. Waite proudly recounts an example from Hawaii, where Simpson Strong-Tie developed a specialized retrofit product for plantation-style homes. “It probably wouldn’t sell anywhere else,” he says, “but it was a worthwhile cause for the people of Hawaii. We developed it to make their homes more resilient.” That level of flexibility and empathy—rare in global corporations—reflects the company’s deep commitment to people over pure profit.“You might think that working on a small island chain in the Pacific, you’d feel isolated,” Waite says.“But I’ve never felt that. If I have a need, it gets attention. It’s still a human company. We haven’t gotten to the point where we’re so big that we dismiss things that don’t make immediate profit.” SEVENTY YEARS STRONG As Simpson Strong-Tie approaches its 70th anniversary, its mission remains as relevant as ever: Hurricane Tie Coming off the Fabrication Line, Filling the Box at one of Simpson Strong-Tie’s Manufacturing Branches. 65 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 SIMPSON STRONG-TIE
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