The company’s internal technology drives product innovation, while its customer-facing software empowers clients with intuitive digital tools. Engineers, builders, and architects can now access web apps and design software that simplify complex calculations and product selection. “If you go on our website, you’ll see probably 20 or 30 different web apps,” Waite says.“The whole industry is being driven by technology. It used to be a 19-page and technology. Every new product undergoes extensive research, simulation, and stress testing to ensure it meets the company’s high standards. “If you develop a new product, you can calculate it, but the real proof is in testing,” Waite explains. “We invest heavily in research facilities and testing equipment. Finite element analysis, for example, allows us to analyze material strength and identify potential failure points.” 64 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11
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