Strong-Tie develop better products but also ensures that its innovations meet evolving regulatory and safety standards. The company regularly participates in building code conferences and supports engineering associations to help professionals accurately interpret and apply codes. In Hawaii, where Waite is based, Simpson Strong-Tie partners closely with Zephyr Insurance, a company that specializes in selling hurricane insurance.“They have an annual event to educate people on how to retrofit their homes and make them more resilient,” Waite says.“It’s in their best interest that everybody’s home survives, and we’re proud to be part of that effort.” TESTING THE LIMITS OF STRENGTH AND DESIGN Innovation at Simpson Strong-Tie extends beyond product design—it’s deeply tied to advanced testing Simpson Strong-Tie Reach Forklift Pulling Product to Fill Order at Warehouse 63 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 SIMPSON STRONG-TIE
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