sales would undermine local competition and accountability. In 2023, VADA successfully shepherded a franchiseprotection bill through both chambers of the Virginia legislature with unanimous support — a major victory for local dealerships. Hall, a U.S. Marine Corps veteran, led the charge with military-style precision, mobilizing dealers across the state to engage lawmakers and the media. “It was shock and awe at our state capitol,” Hall recalls. “Dealers showed up in force, wrote letters, testified — we made sure our message was clear: the franchise system works for Virginia.” INVESTING IN THE NEXT GENERATION Advocacy may be at the heart of VADA’s work, but the association’s value to members extends far beyond legislation.Through educational programs, seminars, and an annual family convention,VADA helps dealers stay informed and connected. The NextGen program brings together emerging leaders to prepare them for a rapidly changing automotive marketplace, ensuring that succession and innovation go hand in hand. Meanwhile, partnerships with Virginia’s community colleges and the ASE Education Foundation are expanding technician training pipelines to help address the nationwide shortage of skilled service professionals. “Technicians are the backbone of our industry,” Hall says.“We’re investing in the next generation because without them, we can’t serve customers or support the transition to new vehicle technologies.” ADAPTING TO A CHANGING ROAD AHEAD As the automotive industry shifts toward electric vehicles (EVs), AI integration, and digital retailing, VADA is helping its members navigate the changes while preserving the personal service that defines Virginia dealerships. “Electric vehicles represent both opportunity and disruption,” Hall explains. “Our dealers are on the front line — educating customers, servicing EVs, and ensuring access is equitable and practical. We’re also realistic about the pace of adoption, which depends on infrastructure, affordability, and consumer readiness.” Technology is also reshaping how consumers shop for cars. AI-driven analytics, online purchasing platforms, and predictive maintenance systems are transforming the buying experience. But even as digital tools grow, Hall says, the human connection remains irreplaceable. “We have to meet customers where they are,” he says.“They may research online, but most still prefer 23 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 VIRGINIA AUTOMOBILE DEALERS ASSOCIATION
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