more annoying because I feel like it doubles my workload because I have to double check it,” he explains. When his marketing assistant faces creative burnout after uploading ten listings in a day, AI provides inspiration rather than finished copy. She inputs prompts, reviews suggestions, then edits the output into usable material. The technology the Laricy Team actively pursues solves genuine operational pain points. His team is building proprietary tour automation software to handle the most punishing aspect of high-volume sales: last-minute showing requests.“It’s 9:00 PM at night on a Saturday.You’re just getting home.A client says,“I want to tour these five properties tomorrow at 9:00 AM on a Sunday,” he describes. “It burnt out one of my assistants and she quit over it.” The system will automatically request access to properties, arrange them in logical touring order, and send confirmation emails to clients who can track appointment status in real time. This practical application denotes his philosophy: technology should eliminate friction, not create it. RESILIENCE THROUGH TRAGEDY Early 2025 brought Laricy face to face with loss that would derail most businesses. Catherine Holbrook, the agency’s first agent and the team’s biggest producer, died during childbirth just two weeks after Laricy’s own fourth child arrived via emergency C-section. “Catherine was the heart and soul of the team. Catherine was my best, best friend,” he says quietly.“She was the biggest producer for the team, but she was also the biggest cheerleader for the team.” The circumstances remain painfully vivid. Laricy spoke with Holbrook moments before her scheduled induction, joking about getting back to work once the baby arrived. Hours of silence followed. What should have been routine became catastrophic when her heart rate dropped during delivery, triggering an emergency C-section. Doctors initially gave the baby a 5% survival chance and airlifted the infant to specialized care. While medical teams focused on the baby, Holbrook went into cardiac arrest from an amniotic fluid embolism. The baby survived and thrives today. Catherine did not. 169 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 MATT LARICY GROUP
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