Chicago offers something coastal markets cannot: climate stability. “We don’t have any fires. We don’t have sharks, we don’t have hurricanes,” Laricy notes. “We don’t really have any big natural disasters to worry about, no earthquakes.” This affordability factor, combined with Chicago ranking 10% below the national average in home prices according to recent market analysis, positions the city as an increasingly attractive alternative for buyers priced out of traditional coastal hubs. AUTHENTICITY OVER ALGORITHMIC MARKETING The Laricy Team’s marketing transformation in 2025 reads like a masterclass in breaking industry conventions.After years of following scripted property tours that generated minimal business, Laricy made a decision that his marketing team initially resisted. “I was getting these scripts, and I was getting upset, like ‘say this is the kitchen and this is the bath.’ I’m 166 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11
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