Founder Mitchell May shares how the seeds were planted more than 35 years ago when he chose Moab, Utah, as home. “I need to be that somebody,” May says, recalling a moment when he saw rural families struggling and decided to create yearround employment that honors people and the environment. From the outset, Synergy committed to certified organic practices and a culture where purpose is inseparable from performance.“We grow every year, and we do it with a team that wants values and mission to matter,” May says. From day one, Synergy has chosen vertical integration, allowing quality, transparency, and education to be held close.The company researches and formulates, manufactures in Moab, and ships directly to consumers worldwide. That choice is about more than control—it’s about accountability to the people who trust the label. PRODUCTS THAT CARRY THE PHILOSOPHY Jennifer Briggs, Chief Executive Officer, defines Synergy’s identity:“We’re not just a product company. We’re a company of purpose. We create whole foodbased supplements because nature still offers the most complete form of nourishment. Every ingredient, every process, every certification reflects our belief that integrity in sourcing and manufacturing is how we care for people and the planet.” The flagship Pure Synergy Green Superfood reflects the company’s holistic approach to health and wellbeing. It blends traditional knowledge and modern nutritional science, becoming a daily ritual and a lesson in interconnectedness. Chanté Wiegand, Vice President of Science and Education, grounds that philosophy in practice.“We go through rigorous research and development and testing,” she says. A licensed naturopathic doctor, Wiegand leads formulation with evidence-based integrity. “Her team favors food-form vitamins and minerals and whole-spectrum botanicals and extracts because the full matrix of phytonutrients works better for the body than isolated compounds. “By capturing the entire plant, we present something more complete,” she explains. A current example is a new magnesium product sourced from marine-based seaweed rather than synthetic minerals.“We weave together whole food sources and sustainability,” Wiegand says.The result unites efficacy with a sourcing story that supports ocean health. Zacharia Levine, Head of Organizational Stewardship, adds: “We are not selling snake oil. Just the opposite.” Research-backed ingredients and explicit claims are the baseline.Their adherence to whole food materials respects the living origin of each compound. ““Our process is designed to preserve the value of the plants and to honor the care and expertise of the people cultivating them.” he says. 141 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 THE SYNERGY COMPANY
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