banking model in a community bank is still the same as it was when I started 45 years ago, with the exception of advances in technology,” he confirms. “It’s still about relationships, it’s still about borrowing money, it’s still about savings and elements along those lines.” Still, Great American Bank is far from old-fashioned. The bank has made major investments in technology and cybersecurity to protect and adapt to customer needs. “In the last 10 years, the IT spend has certainly gone up considerably with cyber security costs,” details Little. “We talked about maintaining our customers’ trust, and you can’t do that without investing in cyber security protection and the infrastructure that’s needed for that.” Although there are no plans to build additional branches at this time, investment in options that make banking more convenient and accessible are ongoing.“If you look back 10 to 15 years, you’ve got lines in your lobby and you’re processing transactions 103 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 11 GREAT AMERICAN BANK
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