Axle’s responsiveness and willingness to innovate have positioned them as a key partner in Redline’s growth strategy. Recently, the company worked with Axle to integrate a Tesla-inspired referral system into the app. This feature allows Redline members to refer others and benefit from incentives, similar to Tesla’s approach. This initiative increases customer engagement and helps franchisees reduce their cost per acquisition, making it a win-win for everyone involved. “That’s a real partner,” Pearson says, reflecting on Axle’s ability to execute innovative ideas without adding unnecessary financial strain on the franchise. Additionally, Redline relies on real estate and development partners like Morrow Hill and Centralized Development Services (CDS) to help franchisees find prime locations and manage construction projects. These partners handle crucial aspects of the development process, from site selection to architectural planning, ensuring that each new franchise location has a solid foundation for success. As O’Connor highlights,“We don’t have a real estate team internally here. So, without Morrow Hill and CDS, we would have a logjam in that area.” These strategic partnerships have become the backbone of Redline’s operational success, allowing the company to focus on expanding its reach while maintaining high-quality service across all its locations. THE ROAD TO CLAIMING THE TOP SPOT As Redline Athletics grows, the company is set on 94 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11
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