when accomplishing goals, because frankly, while it is well worth it, starting a franchise of any kind is a commitment. “In Redline’s case, the initial franchise fee is $49,000, typically ending up somewhere between $400,000 – $600,000 investment to fully open and become profitable. Redline also provides a 10% discount to veterans and a three-territory bundle for an initial fee of $99,000.” Partnerships are also essential for Redline Athletics, as these partnerships extend beyond the initial setup and into the day-to-day operations that make the business function smoothly. The company has formed key alliances with several industry-leading vendors, developers, and service providers. One such partner is Axle, a software development company vital to the franchise’s operations. Axle is responsible for developing and maintaining Redline’s mobile app, allowing franchise members to adjust their memberships remotely—a crucial innovation for today’s digital-savvy customer base. Pearson states, “Building it inside our point of sale wasn’t good enough. We needed Axle to put those controls or the remote control, if you will, to that membership in the members’ hands.” 93 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11 REDLINE ATHLETICS
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