The franchise has created a platform allowing it to centralize and record data for athletes, which is crucial to how the franchise helps its youth members track their progress. “Data is super important for us. Our Deliverable is the improvement of performance, and that’s measurable,” Pearson says, explaining how important it is for parents that they provide parents with a visible return on their investment, With this level of support, Redline leadership ensures that it is provided only to individuals who fit the mold of the ideal franchisee. The franchise looks predominantly for businessoriented leaders who understand the employee perspective and the value of following its proven process to regional growth. It also emphasizes grit, and the anti-victim mentality DATA-DRIVEN FRANCHISEE SUPPORT AND PARTNERSHIPS At the heart of Redline Athletics’ franchise model lies a dedication to robust training, operational support, and a commitment to building long-lasting partnerships that drive growth and innovation. The franchise training begins at the National Support Center, where franchisees are introduced to the core aspects of the business and supported by a dedicated team to get them properly acquainted with the company’s POS system, CRM, the Redline App, and other key software. However, Redline goes further by providing on-site support during the location’s opening days, ensuring that the franchisee feels confident and capable in their new role. There are also teams dedicated to creative copy for marketing and member data analytics. 92 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11 REDLINE ATHLETICS
RkJQdWJsaXNoZXIy MTI5MjAx