The franchise’s leaders follow a defined growth plan, including setting clear milestones for new locations and membership goals, to ensure that the franchise can scale while maintaining consistency across its network. Internally, Redline also fosters a supportive environment for franchisees, providing comprehensive training, continuous education, and hands-on support to ensure their success from day one. The franchise also prioritizes local engagement by creating meaningful connections with community leaders, schools, and families to help drive organic growth. It leverages technology, like user-friendly apps or membership systems to streamline operations and enhance customer experience, making it easier for families to engage with the brand. As a result, this youth athletics franchise has successfully emerged as a network of thriving locations across various communities, consistently delivering top-tier training and positively impacting young athletes’ lives. Redline Athletics demonstrates that when operational excellence is paired with community trust, an organization will grow not just in numbers, but in reputation, becoming an industry captain in its own right. THE BENEFITS OF A REDLINE MEMBERSHIP In 2010, the very first Redline Athletics was established in San Juan Capistrano, California when a man named John Leonesio — Founder of Massage Envy— approached the owners of Redline Athletics, hoping to apply the Massage Envy franchise structure to the athletics space. By 2014, Redline was officially established as a franchise and has done extremely well for itself since, now sitting just under 50 locations across the United States, with another 50 already paid for and under development. Part of its amazing growth lies in the two-pronged 89 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11 REDLINE ATHLETICS
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