Business View Magazine - November 2024

By refining its operational processes, Prestige Pools aims to ensure that its quality of work remains consistently high, even as the demand for its services grows. According to Burton, it’s about fine-tuning the systems to make sure the company is delivering the best possible results. Looking ahead, the company plans to maintain its steady course. Expansion is always a consideration, but Burton is cautious about growing too quickly. “We’re doing well where we’re at,” he notes. “It’s not about building more pools; it’s about building the best pool.” Rather than setting aggressive growth targets, the company remains committed to innovative design and functionality. Its unique ideas—whether it’s an underwater spa that reveals itself at the push of a button or customized lighting solutions that transform the poolside ambiance—are what keep Prestige Pools at the forefront of the industry. Prestige Pools’ success is also bolstered by its longstanding connection to the Master Pools Guild, a global network of elite pool builders. For more than 25 years, Burton has been part of this prestigious group, which focuses not on buying power but on sharing knowledge.“The Master Pools Guild has been tremendously beneficial,” he says.“We share techniques, ideas, and even problem-solving strategies, whether it’s building a pool on the 27th floor of a building or one hanging over a cliff.” This collaborative environment has been instrumental in helping Prestige Pools tackle complex projects and push the boundaries of what’s possible in pool design. By learning from and sharing with other industry leaders, the company continues to evolve its capabilities and remain a leader in the field. For Prestige Pools, the future is about more than just growth—it’s about continuing to innovate, problemsolve, and deliver exceptional quality in every project. better management systems to optimize mid-level manpower and streamline project coordination. “We’re working on systems that will help us manage each job more effectively, knowing exactly what’s going into every single project,” Burton says. This focus on enhancing mid-level management is a critical move for a company already excelling in other areas. 38 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11

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