This approach is especially important as market trends and technology rapidly evolve, particularly with innovations like variable-speed pumps, which have reshaped the industry. TECHNOLOGY MEETS CRAFTSMANSHIP Incorporating the latest technologies into pool design is another area where Prestige Pools shines. However, the company leverages technology long before construction begins. Thanks to a powerful platform called ProCore, Prestige Pools can coordinate all of its projects and builders in real time to reach the best result, because, as far as company culture is concerned, building a quality pool is paramount. From LED lighting systems that can be synced with DMX controllers to wind-activated water level controls, the company uses technology to elevate the swimming experience. equipment and materials. The company often uses “Shotcrete,” a wet-gun-based concrete material that offers a more permanent and durable pool. Unlike many of its competitors, the company does not tie itself to a single supplier. “We select what we think is the best product for the pool,” Burton explains.“I blend different manufacturers’ equipment to build the pools we build. One brand might have the best filter, another the best pump, and another might offer the ideal heater. It’s about putting the right pieces together to achieve the best results.” This strategy of mixing and matching different brands is rooted in a deep understanding of hydraulics and equipment performance. Having been in the pool business since 1964, Burton brings decades of knowledge that guides these decisions. From head loss to construction durability, every detail is considered to create a highperforming, long-lasting pool. 35 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11 PRESTIGE POOLS
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