priorities, emphasizing the importance of growing existing programs like the Trench Safety Summits and the Shore- Up for Safety Week initiative. “We’re trying to spread and grow those,” she says, noting that Shore- Up for Safety Week has already gained traction despite being a relatively new program.The goal is to host even more summits, adding to the three already planned, and reach new companies across the industry. For Jaffe, continuing to build NAXSA’s brand is just as crucial as expanding its programs. He believes that strengthening the association’s name recognition will reinforce its authority and reliability in the industry. “When they see the NAXSA symbol or hear our name, they should immediately know what we stand for,” he says. Over the past decade, despite challenges like COVID-19 and industry consolidation, Jaffe feels that the association’s presence has only grown stronger. He sees NAXSA’s brand identity becoming synonymous with safety expertise, a reputation the association has worked hard to cultivate.“If you need answers or help, they should be reaching out to us at all times,” he adds. Malloy is enthusiastic about the future, especially the growing influence of NAXSA’s alliance with OSHA. He describes the partnership as a vital tool in advancing the association’s mission of achieving zero deaths and injuries in trench work.“I think we’re really going to start gaining momentum with this,” Malloy says, highlighting that the alliance gives NAXSA direct access to OSHA officials, which can significantly amplify their safety efforts. The direct connection with OSHA helps NAXSA stay ahead of regulatory changes and reinforces its role as an industry leader in safety education. By leveraging these relationships, NAXSA is better positioned to inform its members about potential risks and help them avoid costly and dangerous mistakes on job sites. Malloy sees this as a pivotal step toward achieving NAXSA’s larger goal: ensuring that every trench worker goes home safely at the end of the day. “That’s the power this alliance gives us,” he says, summing up the importance of this growing partnership. 30 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11
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