360-degree cameras, have proven effective in providing prospective tenants with a detailed, virtual experience. These tools are essential in showcasing properties, particularly for clients who may not be local, and contribute to a more efficient leasing process. As it advances, marketing also plays an essential role in drawing rental interest, and CRM Properties continues to evolve its approach. Recently, the company hired a social media specialist, signaling a commitment to expanding its digital presence. Although Facebook remains the primary platform used by CRM Properties, they also maintain a presence on Instagram, YouTube, and TikTok. One of the company’s most successful strategies involves showcasing “before and after” renovations, whether through videos or side-by-side images. These visual transformations help generate excitement and engagement on social media platforms, particularly when it comes to promoting high-demand rental properties. Beyond social media, Zillow remains the most effective platform for attracting prospective tenants. CRM’s property management software automatically syndicates listings across more than 50 rental sites, but Zillow consistently produces the highest return in terms of applications and rental interest. Chris 116 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 11
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