Business View Magazine - Nov 2023

54 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 them to a house we finished, and they can see it in person.” This hands-on approach ensures that clients can experience the quality and craftsmanship of Brantley Construction’s work firsthand, providing a tangible understanding of what they can expect for their own homes. When it comes to administrative tasks, Brantley Construction also opts for simplicity. “Our construction contract is three pages. And then we have a spec sheet, homeowners selection sheet and the plans,” Brantley shares. This straightforward approach starkly contrasts the complex and often cumbersome processes that can be found in the industry today. reality, resulting in a well-built home and a true reflection of the homeowner’s taste and style. Embracing Tradition in a Technological Age Technology is rapidly transforming industries, and the construction sector is no exception. Various technological tools, from drone footage to artificial intelligence, enhance efficiency and customer satisfaction. However, at Brantley Construction, a more traditional approach continues to be favored. Brantley explains, “I’d rather take them to the house during construction. If they like a certain type of flooring or cabinets, I’ll take