Business View Magazine - Nov 2023

52 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 challenge, particularly in rural areas where skilled labor for upper-end lakefront homes is scarce. Brantley often finds himself waiting for specific subcontractors whose quality he trusts. Furthermore, Brantley emphasizes his hands- on approach to the business, serving as owner, contractor, head supervisor, and foreman. This allows him to oversee multiple jobs within a five-mile radius daily, ensuring the quality clients have come to expect from a Brantley home. Innovative Building for Modern Living In an ever-evolving world, the construction industry is constantly adapting to meet the needs and expectations of its clients. This is especially true in green building and sustainable practices, where homeowners are increasingly seeking options that are not only eco-friendly but also cost-effective. Brantley explains, “Most of my clients aren’t concerned with solar panels and things like that, but we provide a very well-insulated home.” He details the various measures taken to ensure energy efficiency, such as using solar ply, insulated windows and doors, and energy-efficient air conditioners. In addition to building sustainable homes, Brantley also discusses the role of real estate in their operations. “I’ve been a realtor for 30 plus years, since I was 18, and my wife is also a realtor. So we often handle the property sale before they start the construction process,” he shares. This unique position allows them to offer a comprehensive service to their clients, from selling the property to constructing their dream home. Fostering Relationships in Construction The construction industry is often perceived as transactional, with contracts, blueprints, and timelines taking precedence. However, at Brantley Construction, relationships are the cornerstone of their business, shaping how they interact with clients and, ultimately, their final product. Brantley emphasizes the importance of relationships in his business. “A lot of the clients I’m dealing with become friends, and