Business View Magazine - Nov 2023

50 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 Brantley shares, “Most of my customers are referrals or from clients that have been coming to the area and seeing construction that we have done over the past several years.” This word-of-mouth marketing speaks to the quality and craftsmanship of the homes built by Brantley Construction. The company has a unique market, with clients often returning as their life stages change. “When they were younger and had kids that wanted to come up and ski and have the lake lifestyle. Those kids move and go off to college, and then now those kids have kids, and now I’m having the same clients come back as grandparents and wanting to have the same experience they had with their kids on the lake with their grandkids,” Brantley says. Navigating the Post-Pandemic Construction Landscape Like many others, the construction industry has faced its share of challenges in the wake of the Covid-19 pandemic. The ripple effects of the pandemic have been felt far and wide, with macroeconomic factors such as inflation, labor shortages, and rising material costs impacting the sector. These challenges have necessitated a shift in approach and strategy for many businesses, including Brantley Construction.