Business View Magazine - Nov 2023

256 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 Kotler observes a notable shift in this regard. “With the Gen Zs and millennials coming out,” she points out, “we’re seeing a change in how people view transportation.” The new generation doesn’t just perceive transportation as merely a car ride to a destination; instead, they regard it as a utility, a commodity. The rise of ride- sharing giants like Uber and Lyft adds a layer of complexity, ushering in a need for public transit to evolve and become more adaptable. When asked about the defining attributes of ATN, Kotler’s response is concise: “We’re nimble, very customer-centric, and quick to react.” She takes pride in the organization’s swift decision- making processes, emphasizing that ATN wastes no time in its implementation once a course of action is determined beneficial. However, ATN isn’t an isolated entity; its success is a product of synergy and collaboration with various business partners. “We have very close relationships with both of our sporting teams,” Kotler shares, referencing partnerships