Business View Magazine - Nov 2023

182 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 According to Bruno, this ultra-specialized avenue of the industry has “been a successful project and has become the largest segment of our business today. We’re proud of that.” The bottom line is that the printing landscape is doing just fine, and human nature will keep it that way. People have a certain innate love for physical aesthetics–we love to touch nice packages and love things with great graphics and visual appeal. No matter how advanced technology becomes, beautiful print quality will always engage us at the most natural levels of our psychology, and companies like Harris & Bruno will be first in line to provide high-quality services that check those boxes as well. Innovating Through Adversity and Beyond Despite its knack for expertly navigating its market, when global challenges surface, not even Harris & Bruno are immune to the effects. However, that does not mean that they suffer the same consequences that younger, less experienced companies might face. In 2021 and 2022, when the aftereffects of the pandemic and the start of the Ukraine invasion catalyzed the global supply chain crisis, like many companies, Harris & Bruno was hit hard. It wasn’t able to secure the components it needed for its products, and lead times in certain areas had gotten significantly misaligned with the company’s expectations. Still, the company preserved and soon realized that it needed to do more than just recover from the effects of the crisis; it needed to outpace them. “We [had] people in engineering working on next-generation products,” Bruno says, alluding to the company’s decision to use innovation as the most optimal recovery method to combat such harsh economic conditions. Riga further expands on the fact that doing business despite this still wasn’t an easy solution, saying, “We did persevere partnered with Hewlett-Packard on a project that involved Harris & Bruno becoming its go-to coating solution for inkjet printed products, where coating would be applied to embellish or protect the ink. Most know HP as the desktop printing company. However, Harris & Bruno–through its exploratory practices of networking and attending key trade shows–became privy to the fact that HP also has a massive presence selling commercial and industrial printing devices.