Business View Magazine - Nov 2023

169 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 F YZ ICAL THERAPY & BALANCE CENTERS In the pre-operational phase, franchisees are provided with a real estate team to help them evaluate every single site they’re interested in and help them negotiate the best economic terms of their lease for the selected site(s). There’s also an interior design team and partnered architects that help create the most cost-effective floor plans for their clinics. Following that is an intensive training process that includes a three-day in- person orientation, a two-day hands-on lab, onsite education, and continuous business training with over four hundred and sixty hours of modulated video courses franchisees can access at any time. This training is so thorough that if franchisees have employees who are physical therapists, they can gain continuing education credits via the FYZICAL curriculum. Lastly, the tip of the spear in terms of new franchisee support is what the brand calls FRCs–these are former clinicians and managers who have worked in FYZICAL locations. “So, they’ve basically got a live troubleshooter for any question whenever they really need help,” Wendrych explains. So, from setup to opening to actual operations, FYZICAL provides its franchisees with incredible technological and human support. The FYZICAL Standard of Excellence Ultimately, FYZICAL’s goal is to become the brand people think of when they think of physical therapy centers. Wendrych expands on this, saying, “We will be [that] brand… at full growth, we’ll probably have somewhere near four thousand locations across the United States.” To do that is no easy task, but with its