Business View Magazine - Nov 2023

167 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 11 F YZ ICAL THERAPY & BALANCE CENTERS Entrepreneurs understand that there is no clear giant in the physical therapy market, but they recognize that there is room for a brand to become a leader. As a result, FYZICAL’s already stable growth rate, coupled with the New Franchise Model, gives savvy entrepreneurs the opportunity to secure their slice of the healthcare pie with a brand that has the best chance of becoming that industry leader. That brand is certainly FYZICAL because that influx of investor-franchisee confidence gave it a chance to introduce what is now its most lucrative structure–the Master Franchise Model. This model allows someone to purchase a large territory and then work with the company to develop it into the market. The perks of this model are fantastic. Firstly, franchisees get a reduction on royalties paid out to the FYZICAL brand for all locations they own within their territory, dropping from 6% to 3.9%. Additionally, suppose any clinics open up within their territory that they don’t own. In that case, the master franchisee also collects 65% of those franchise fees, as well as 2.1% of the royalties those franchises pay every month. So, even though this model has a minimum $300k buy-in, the return is well worth the investment, which is why there are already over fifty Master Franchises across the country and likely why FYZICAL was listed as one of the top 150 brands for multi-node owners in 2023. A Culture of Top-Shelf Support Despite its incredible franchise structures, that is still only a part of the puzzle behind FYZICAL’s rapid expansion. The company is also well-versed in leveraging technology to boost its visibility. It uses the service of an external firm named Buxton called SCOUT. This mapping software integrates customer and location data, along with its programmed analytics, to identify the top locations in any environment. “That really gives us an edge over the competition,” Wendrych says, “it helps us understand what types of locations we should be looking at.” Once the right location has been identified, the FYZICAL Marketing Hub takes over. This is a fully integrated suite of marketing applications that the company uses for total brand support. It contains thousands of market-ready solutions, from ready-to-use social media posts, scheduling software, patient education solutions, automation, digital newsletters, net promoter scores, and more. This seamless integration of marketing products is quite literally the engine driving the brand visibility of every franchise in the FYZICAL network, and every engine requires maintenance, of course.