Business View Magazine l November 2022

78 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 Ta k i n g c a r e o f p e o p l e a n d t h e e n v i r o n m e n t o n e p a n e l a t a t i m e R enu Energy Solutions (RENU) has been meeting the demand for solar in the southeast for the past twelve years. They were started in 2010 by Jay Radcliffe , President of Renu Energy Solutions. They live in the areas they work, giving them vital insight into what the community wants and needs out of a solar company. Unlike national solar installers, their solar technicians are employees, helping them to guarantee the highest quality installation and support for their clients. Renu is not just a solar sales organization; they are committed to their customers from the initial install, through inspection, and for years to come. “The Southeast market is prime for the next generation of solar consumers and will leapfrog standalone solar and go straight to solar plus energy storage in a virtual power plant compatible format,” Radcliffe states. “Our focus is on three primary products,” explains John Sheldon, Director of New Business Capabilities “We prioritize solar systems, backup battery systems, and electric vehicle chargers for residential homes and commercial businesses.” From Charleston along the coastline to Columbia, to Asheville in the mountains, and then up towards Winston Salem, Greensboro, and Raleigh, we have a large footprint here in the Carolinas. We are one of the top five installers in North and South Carolina with over 4,500 installations and counting - and that’s a mix of around 80% residential and 20% commercial.” Renu focuses on doing right by the industry as well as by the customer. They place their customers at the top point of their golden triangle and then they have the industry and their company at the bottom two points. “We strive to keep things equal,” explains Sheldon, “ That way everybody wins. We can see a win-win situation for most of our customers, but that doesn’t mean everybody’s always in a win-win situation. In those situations, we are transparent to let people know if solar is not financially to their advantage or if it’s not going to meet their goals and objectives.” Sheldon shares that sometimes customers want a number of things powered beyond what is feasible with the battery system. “Being a good steward in the industry means making sure our customers are properly educated and also making sure that we are aware of the products available and that we know how they work together so that when we install a system, it’s going to be reliable.” Renu knows their customers need their systems to work for a long period of time. “Oftentimes they’re warranteed for 25 years,” Sheldon continues. “We have a labor warranty of 10 years. So it’s not just set it and forget it. It is essential for us to make sure the parts and the pieces are put together the right way so that they are able to stand the test of time.” While solar is incredibly reliable, Sheldon says it does require maintenance sometimes. “When you combine the harsh environment