Business View Magazine l November 2022

230 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 And with a more extensive market, the company has had to grow to a team of over 30 employees. Most of these staff reside in Cincinnati, Ohio, with several in Elkhart, Indiana - where MAD is located. Josh Green fills in on the workings of the company, “Collectively, there are about 30 employees. Gary is still an active chairman, While I oversee the day- to-day operations.” The company relies heavily on word-of-mouth referrals and a strong community of owners. While more commonplace today than they were when the company started, these vehicles still turn heads on the street. This means the company has had to assist owners with exceptional support and information, as most onlookers often request to see the vehicle’s interior and ask a lot of questions. The company’s primary clientele are business owners who mix their vehicle use between business and personal needs. “I’ve heard many realtors buying our vans and being able to show homes and do presentations in the vehicle. This is our bread and butter, creating a truly multi-function, versatile, and high-quality vehicle,” says Green. Ultimate Toys is proud of their reputation and they do not resort to the perceived questionable sales tactics of vehicle dealerships. Pricing on the vehicles is fixed, and consumers can expect true transparency regarding what they’re getting. And for this reason, all customers are treated equally and get the exact same pricing and experience. Communication has also been streamlined with the company’s digital-first approach. While this means there are no physical handshakes, building client relationships requires going above and beyond and having the right internal personnel for these handoffs. “Our sales executives start this process with the clients. While they do have sales in their title, we consider them more like ambassadors or consultants. Rather than selling you down a certain path, they work to understand your needs and find the perfect solution for you,” says Green. By the end of this process or matching game, there’s a clear direction of exactly what the client wants. Once completed, the process is handed over to a pre-delivery manager, whose main