Business View Magazine l November 2022

224 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 also played a key role in East West Lincoln’s success, providing cutting-edge solutions to many aspects of the business including client relationships software, service reminders, digital marketing solutions, and much more. “TSD is another important partner,” Trasatti Jr. adds. “The company provides rental management software that is critical to our business. We provide loaner vehicles to clients and this software is interfaced and makes it possible to take care of clients in need of replacement transportation.” In 2022, Lincoln Motor Company is celebrating 100 years since its founding, with East West Lincoln taking part in various events recognizing the milestone. “Getting ready for the next 100 years is perhaps equally important, if not more so,” Trasatti Jr. says. “Lincoln is looking to launch all-electric luxury vehicles, which goes to show that the company is future-orientated, even as it reflects on its past.” Serving the Washington D.C. market, East West Lincoln has no shortage of customers that are receptive to electric vehicles. As such, the company is excited that Lincoln is moving in this direction. “I’m sure the electric vehicle market will ebb and flow, with associated infrastructure currently an issue,” Trasatti Jr, accepts. “But as long as the market can manage the transition to electric vehicles carefully, there are many reasons to be excited.” PREFERRED VENDORS/PARTNERS n CARSTAR www.carstar.com While Lincoln’s all-electric luxury models may be a while away yet, East West Lincoln is happy to meet customer demands in other areas. With regard to pre-owned vehicles, East West Lincoln sells all manner of models, not just Lincolns, with vehicles sourced from auctions, trade-ins, or even curb-side purchases. The sale of both new and pre-owned vehicles has always formed part of East West Lincoln’s offering. As such, the company will continue to invest in both areas, while also looking forward to new developments in the industry. “From an OEM perspective, there is a tremendous amount of attention on the Lincoln brand,” Trasatti Jr, comments. “There is a huge deal of talent within the executive team at Lincoln Motor Company and they are working hard to shape and grow the brand. This mixture of talent and determination is the first step toward success. As a dealership that is part of that, we are excited to see how the brand evolves.” The Ford Motor Company is an iconic U.S. brand, as is Lincoln. “I am personally proud of the fact that we are connected to Lincoln Motor Company,” Trasatti Jr. says. “I am proud that we have grown our business over five decades. I am proud that we have strong employee tenure. And I am proud of the way in which we conduct ourselves as a company. I believe that we carry out our duties well and look forward to continuing to do so for the foreseeable future.”