Business View Magazine l November 2022

223 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 EAST WEST L INCOLN whether that involves sales, servicing, or parts management. Every worker receives some level of factory training. “There is a shortage of technicians at the moment, and it is a highly qualified role,” Trasatti Jr. continues. “These vehicles are more complex than ever, which means more training is necessary. Finding employees with the right skills is not easy, therefore, but we do have a tremendous amount of tenure among our technicians. Even so, we are looking to add more technicians as they are such an essential part of our business. We want to make sure that these technicians are rewarded appropriately.” It goes without saying that the Lincoln brand itself serves as a key partner for East West Lincoln, but there are other collaborators that have furthered the company’s growth. Dealer Built LightYear Technologies provides the software necessary for East West Lincoln to operate. This includes factory integration points for warranty work and many other levels of integration with other vendors. FordDirect has