Business View Magazine l November 2022

222 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 A FAMILY OF FAMILY BUSINESSES “We actually got into online sales back in 1996,” Trasatti Jr. continues. “I personally served on some of the advisory boards of the online companies that emerged during that time. They wanted feedback from dealerships because they were looking to build a new online business model. So, we were already well entrenched in online sales when the pandemic hit.” Ensuring the safety of East West Lincoln’s 42 employees was also paramount during the pandemic. “The company is very hands-on and the employees that show up every day so they can provide for their families are considered part of our family too,” Trasatti Jr. adds. “That’s how we view them. Every business takes on its own personality – shaped by its leadership. From the point of view of East West Lincoln’s leadership, our employees are essential.” Demonstrating the importance of each and every employee, East West Lincoln offers extensive training throughout all aspects of its business,