Business View Magazine l November 2022

204 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 sewers and to understand how we can support environmental sustainability,” says Anthony. One of Arrow Linen’s most prominent current projects is the conversion to a new CRM and database management system. This will allow the company to match its energy efficiency with operational efficiency through online invoicing, automated customer communications, and a streamlined accounting process. It will also allow Arrow Linen to further expand its market to new industries and expanded geographic areas. “This is a major investment for us but one we know we have to do to meet the needs of our customers and employees,” Office Manager John Magliocco. Jr. says. It will also allow management to be more strategic in its sales and marketing efforts by providing data on customer preferences and purchasing trends. Anthony says that ownership wants to market its services more effectively online through search engine optimization, pay-per-click campaigns, social media, and other digital marketing efforts. This will allow the business to brand its benefits to new prospects within its target market, allowing it to scale. He says, “we have capacity at our (Long Island) location so it is a good time for us to be looking for new customers.” The belief is this emphasis on operational and marketing technology will keep Arrow ahead of its competition, making it less reliant on referrals, Anthony says. With such a large employee base, Arrow Linen relies on its team members to help identify local charities to support and finance. The company is involved with several charities every year, and its team members are active with multiple industry trade organizations for networking, sharing of best practices, and more. Perhaps Arrow Linen’s real secret is its Whether you’re a large manufacturer searching for speed and flexibility in an energy strategy or a small business looking for predictability in your energy budget, we’ve got a customized solution to meet your needs. As the natural gas vendor of choice for Arrow Linen, NRG is proud to provide a range of products and expert insights for them and other industries in New York and New Jersey. To learn more about our energy solutions, please contact DEL I VER I NG MORE FOR EVERY BUS I NESS ©2022NRGEnergy, Inc.All rights reserved.984424001 Richard Locke Senior Account Executive 516.659.7148 Richard.Locke@nrg.com Bob Welch Senior Sales Manager 732.841.6582 Robert.Welch@nrg.com nrg.com/business