Business View Magazine l November 2022

197 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 Running all these initiatives is the company’s Director of Culture and Engagement, traditionally filled by an HR manager. Carr says this position’s core responsibilities are recruitment, orientation, appreciation, and retention. As Ignite Medical Resorts’ unique business model continues to propel it forward, Carr and McFarlane are optimistic that there is more robust growth ahead, which they will need to manage to ensure sustainability. “We don’t want to take on too many facilities, operate more than we can manage, or expand into markets we aren’t familiar with,” Carr says. “Whatever expansion we do will be in the areas we are already in because we have hospital and community partnerships.” For McFarlane, growth will require identifying great opportunities that fit the company’s model. “We’re very selective of the territories we operate in,” he says. “We want to ensure that with any new facility we operate, whether a new construction or acquisition, we’re able to match the Ignite model and deliver the best quality of service possible to guests.” that establishing strong partnerships and allowing all voices to come to the table will enable objectives to properly align and will ultimately steer the city in its desired direction IGNI TE MEDI CAL RESORTS