Business View Magazine l November 2022

172 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 Mountain region citizens. Our stakeholders feel that commitment by the level of service delivered, and that experience has been consistent from day one at the park. We have one of the industry’s most talented and hard- working teams, and they deserve the credit for our strong start and maintaining a consistent upward trajectory since we opened.” “One of the most powerful ways to market is word of mouth, and the sports tournament industry is smaller than people realize. We got out of the gate strong and were ready to put on a first-class tournament from day one, which is significant in our industry. You only get to make one first impression,” O’Brien says, detailing a system similar to an RFP process. We closely analyze the impact each tournament will potentially have. “We have 5/6/7 rights holders that complete for the same weekend, 40 -45 weekends a year for baseball and softball,” he relays.