Business View Magazine l November 2022

159 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 As the Ford Wyoming Center continues to evolve, so does the vision for the future. Murphy recounts, “We want to continue to drive that dial forward, bring more events, have continued diversity, and increased VIP type of experiences. Today’s customer doesn’t want to just come to the show. They wanted to have a pre-show experience, they want to have a show experience, and they want to have a post-show experience. So, we’re really trying to drive that experience and make it better all the way through.”.\ A renovation and some redevelopments of the building are also on the agenda moving forward, as Murphy summarizes, “Our building is 40 years old, and it needs some TLC and it needs some love. Not that it’s not doing a great job, it is, but it’s still 40 years old. I think those are the primary things, to improve that customer experience across the board, and to drive the redevelopment and renovation of the building.” FORD WYOMING CENTER