Business View Magazine l November 2022

139 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 “About six years ago, we started talking about different opportunities,” recalls Managing Partner, Daniel Covell. “At the time, I had a private wealth management firm. Vinnie had retired from the banking industry. And we were just throwing around some business ideas. A friend of mine—actually, it was the individual who initially hired me at Morgan Stanley—was doing some cost reduction services for another firm. That got me thinking: based on Vinnie’s experience, and on what we’d seen with different companies, there was a tremendous need with small businesses and mid-sized companies to procure some of the incentives and services traditionally reserved for larger companies.” Covell spent the next 18 months building out his business model. By the end, he had a strategy that took advantage of background expertise, could profitably scale, and was intricately connected to the vendor network he’d developed up to that point. “We were very fortunate in our industry background to have already established COIs—you know, great points of contact—from our previous careers,” adds Managing Partner Vincent Gargione. “That was a tremendous help in the beginning.” Their current setup is twofold, with part-time and full-time regional consultants on staff in addition to strategic partnerships that allow expansion into new markets. “We’ve established a kind of referral-based relationship [with those partners] where we’re able to integrate our services into their key profession,” Covell explains. “That’s probably how we managed to scale so quickly.” Today, CG Moneta has agreements with over 80 companies, each creating a significant COMMERCIAL CG MONETA CONSULT ING