Business View Magazine l November 2022

130 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 Currently, the company leverages financial influencers on social media to educate this demographic. These influencers educate their followers through posts and newsletters, and then they introduce Trade Ideas as the platform from which their insights have come. Trade Ideas has positioned itself for this market as an informational tool, and during volatile events like COVID, the Ukraine war, and more, the software switches to being more of a guiding application. This, in turn, means in nonvolatile times, there’s a slow uptake in this demographic, while volatile times sees a burst of new users. In the next few years, the company is working towards incorporating AI into the crypto market, where its analytics can now be attached to a new asset class. Along with this new asset class is streamlining the product for first-time users. Making it easier to use and more accessible. Aferiat believes that cryptocurrency will spur continued growth, “I would say the big next thing is cryptocurrency and applying our analytics to those currencies. This means making it easier to understand them over time, showing information in as clear a format as possible, and revolutionizing the way that market data is actually looked at.” The company has developed a visualization within its platform called Stock Races that transforms the way stocks list are typically viewed so that customers can make better decisions. This simplification will allow new active traders to join the market. For traders not sure how to start, Aferiat’s advice is to be constantly learning. Aferiat elaborates on the mindset needed for new traders, “Buddha calls it the beginner’s mind towards things. You have to control your emotions and be kind, calm, and zen-like regarding markets and making decisions, not based on ego. You’re bound to win and lose, just lose small, and staying calm is the best method moving forward.” PREFERRED VENDORS/PARTNERS n Chargebee www.chargebee.com