Business View Magazine l November 2022

101 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 FALK PANEL who isn’t,” Munley says. “Our lead times are very low and we are quick to respond to customer needs. For some applications, we’ve been able to turn a project around in less than a week.” For FALK Panel, this responsiveness is a key differentiator with the foam technology it deploys being largely the same as that offered by its competitors. In that sense, customer service is essential for the company to stand out from its rivals. “Much of customer perception comes back to price and availability,” Munley admits. “As a relatively new entrant to the market, we have been able to satisfy customer needs rapidly. We are ahead of schedule in activating our second shift and at the end of the day, it’s all about responsiveness. Even with recent logistical challenges, we are not reliant on third parties for our freight, so we are very competitive in terms of freight charges.” Expert In-House Processing Superior Service Vast Inventory for JIT Delivery Competitive Pricing Learn more at www.millsteel.com One of North America's largest flat-rolled steel distributors