Business View Magazine | Volume 8, Issue 11

85 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 Alexa Nafisi, has since branched out on her own. Her firm, San Francisco-based Adean Studios is behind the group’s newest project, High Country Motor Lodge. The High Country Motor Lodge, located in the heart of Flagstaff, AZ, is slated to open March 2022. “It’s a nostalgic roadside motel, a throwback to the road trip days of midcentury America,” shares Dille. “Sitting right along iconic Route 66, it is a very special property both in its location and greater importance to the community.” She mentions that there are a mix of old motels and newer chain hotels in the market, but none that speak to the character of Flagstaff in quite the way the High Country Motor Lodge does. “The redesign is a deliberate nod to both the region and its history, this can be found throughout the hotel from décor to guest programming such as stargazing,” Dille adds. The much-anticipated hotel will have 123 rooms, CLASS I C HOTELS & RESORTS including three all-new “Cosmic Cottages,” a modern tribute to a cozy cabin, featuring sprawling lawn views and a private outdoor seating area. In addition, the property will debut Arizona’s first Nordic Spa Experience and an all- day culinary concept, The General Store. Overall, CH&R’s brand leans to the midscale and upscale categories, with one property in particular that caters to a more family-friendly atmosphere: the Arizona Grand Resort & Spa in Phoenix, AZ. “Our largest property – boasting 744 spacious suites – is a bit of an outlier in our portfolio due to its size and amenity selection,” admits Dille. “It has a 7-acre waterpark, a championship golf course, and 20,000 sq. ft. spa and athletic club. And although it is a popular family destination, the resort boasts over 120,000 sq. ft. of event space for weddings and group business, hosting everything from vow renewals and dance competitions to trade shows and conventions.”