Business View Magazine | Volume 8, Issue 11

84 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 Resorts UNIQUE AMENITIES, ICONIC DESTINATIONS C lassic Hotels & Resorts (CH&R) is a full-service, family-owned, luxury hotel group with a curated portfolio of seven boutique properties and six restaurants across California and Arizona. Founded by Sam Grossman – a self-made hotelier and preeminent real estate developer– along with his wife, Peggy, the mission behind this notable brand is to offer the best of both worlds by blending the consistent service of a premier chain with the unique style and experiential elements of boutique properties. Today, their son, John, CEO of Grossman Company Properties and the concept visionary behind CH&R’s branding, marketing, and programming, still carries that mission forward with the added passion and values for the intersection of design and sustainability. John believes there’s a role his company can play, and an action it can take, to set new trends within the industry. “John is intimately involved in marrying the right design team to the right project, which is derived from the location, size, scope and natural attributes of the project’s location. Even when we’ve had wonderful success with a firm, he will seek out and formulate a project team to best address the opportunity. There is a desire to do something completely fresh and bring a new perspective to each project and to give it a truly distinctive identity,” says Emily Dille, Director of Marketing & Communications for CH&R. The reinvention of The Scott Resort & Spa in Scottsdale was led by AvroKO, a globally recognized design firm headquartered in New York City. One of the lead contacts on that project,