Business View Magazine | Volume 8, Issue 11

79 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 under six environmental areas: climate, food, land, pollution, water, and wildlife. All members connect with a non-profit that aligns with their values. For example, member Klean Kanteen cares about helping young people learn science through environmental education. Since 2008, they have partnered with NatureBridge, a non-profit where youth are taken to national parks and taught hands-on environmental science programs. This is just one of hundreds of successful partnerships. 1% for the Planet has certified more than $250 million given by members for environmental causes – all based on the concept that if companies profit from resources they take from the earth, then they need to protect those resources. Kate Williams, CEO of 1% for the Planet, reports, “The global movement has grown quite a bit. We focus a lot on helping companies integrate giving into their business models; not as an 1% FOR THE PLANET