Business View Magazine | Volume 8, Issue 11

66 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 BRINGING BRIGHT SOLUTIONS FOR BRIGHT MESSAGES CA L L US T ODAY ! 1 ( 8 6 6 ) 9 8 9 - 7 4 4 6 WWW. GENOP T I CSMAR T D I SP L AY S . COM LED DIGITAL SIGNS Built with superior materials and craftsmanship; designed to last and withstand the toughest environments. They all come with a 10-year manufactures warranty. LED DIGITAL MOBILE SIGNS Versatile and portable, allowing you to change the location of your messages as easily as it is to change your message; using our user-friendly software. LED DIGITAL BILLBOARDS Lightweight and slim billboard design sets new standards for vibrancy, energy-efficiency, and reliability. impossible to maintain physical ties with these territories. As a result, we have embraced digital communication and collaboration tools like Zoom and hosting webinars to stay connected with franchise owners, master partners, and other stakeholders.” In the same vein, the company has built a state- of-the-art studio within its corporate offices to push out live streams, webinars, and other multimedia for training and communication purposes. “What is interesting is that we always spoke about setting up the studio, but we never got around to it,” says A.J. “Once the pandemic hit, we had no choice but to pull the trigger and implement all the plans and technologies that we had already planned for in the past.” Aside from the studio, Signarama has also made significant investments in its website and communication options, including virtual meeting capabilities that empower franchise owners to continue meeting with customers and fulfilling their obligations. In addition to pivoting its ICT infrastructure, the company has also seen great success in pivoting its core