Business View Magazine | Volume 8, Issue 11

50 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 exclusive territory of our franchises is typically $18,000 and our royalty is just five percent. There are no additional fees. We have an in- house graphic design team and in-house digital marketing teams, so you simply sign up and we give you all the content you could ever hope to have in the future for you and your agents. All we ask for is people who are willing to think outside the box.” Despite the support that 1 Percent Lists offers to its franchise owners, the company boasts incredibly low overhead. It has just one brick- and-mortar location costing around $5,000 annually. In addition, money isn’t wasted on forcing franchisees to use costly proprietary software. “For us, technology is all about delivering content,” Clayton says. “We let our agents pick whatever CRM software they want but we do provide the muscle behind their digital marketing efforts. So we have teams working on Google pay-per-click ads, Facebook and Instagram retargeting, and all that kind of stuff. But when it comes to actual software, we let our agents take care of that because, generally speaking, they can acquire it very cost- effectively.” As well as the sterling work of those agents, 1 Percent Lists is also indebted to the funding team at GMFS Lending, as well as legal firm Fleur De Lis for its success. Working alongside such first-rate partners, 1 Percent Lists hopes to continue disrupting the industry – eventually across the entire country. “I’m expecting to open a franchise in all 50 states by no later than the spring of next year and, hopefully, that should mean we’ll reach around a hundred franchises sold by the end of 2022,” Clayton explains. “The main thing is that we continue to grow internally, and get our message out there. We’re not anti-realtor, we’re just trying to show realtors that they can have a better work-life balance and save money at the same time.” PREFERRED VENDOR/ PARTNER n Fleur De Lis Law & Title Company www.fdltitle.com Fleur De Lis Law & Title, one of the largest growing law firms in Louisiana and Mississippi, has built its moral and reputation to provide the best experience for all its clients. It is a business trait we pride ourselves on as we know the services we offer are very impactful and essential in our client’s lifetime.