Business View Magazine | Volume 8, Issue 11

47 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 they need to be unnecessarily expensive. In just a few short years, 1 Percent Lists has achieved rapid growth by offering the same realtor services as its competitors but at a discounted listing percentage. Based out of Louisiana and currently listing properties across seven U.S. states, 1 Percent Lists has shown that real estate sales can be done differently. Business View recently spoke with Grant Clayton, Owner and President of the discount brokerage about the company’s beginnings and plans for the future. “I was a basketball coach and my wife was in the military when we decided on a whim to move to an area of Louisiana where residential real estate was booming,” Clayton explains. “But everybody was charging the same elevated fee, so we decided to do something innovative and radically different. Since then, it’s just exploded. Our clients love it because they’re saving money and still receiving fantastic representation. We started charging remarkably less money to list houses. Instead, we do more volume and make the client acquisition cost cheaper. It means lower margins but higher volume and better efficiency, resulting in more value to the consumer. Once word got out about our business model, we started to receive quite a bit of backlash from the established brokerages.” Since the company’s launch in 2016, it has doubled its sales volume every year. Then, two years ago, 1 Percent Lists decided to start franchising. Now, it offers its services across the U.S., from Florida to Tennessee. “When we started the company, we didn’t have any grand plans,” Clayton admits. “I knew if I offered a good value proposition that business would come but I didn’t realize the extent to which we would grow. Initially, it was just going to be me and my wife working in a more client-friendly way. But then a lot of my friends started wanting to do it – and not my realtor friends, but corporate America types. They started leaving their jobs to become real estate agents because they saw that disruption was coming.” 1 PERCENT L I STS