Business View Magazine | Volume 8, Issue 11

35 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 Thoughtful Character. Timeless Beauty. Quality Building. www.jeffchance.com MY CHARLOTTE REAL ESTATE AGENTS the path of the big real estate teams who are becoming the norm in the industry, he shares, “I think that we are a clear niche that straddles the fence in terms of white glove service, but also with the technology and the strategy and business acumen to be able to provide great service quickly, having the breadth of experience and tools under our belt to get whatever is needed done, and being resourceful enough to be able to do that. All by not being as ‘churn and burn’ as some of the larger teams.” As real estate prices rise throughout Charlotte, Wong sees the importance in offering the same top quality service to every client, whether they are searching for a first home, or a luxury upgrade. He explains, “My niche is the residential market, and my strength is adding value to my clients. It is being responsive, articulating the pros and cons of each offer, or the pros and cons for each house, analytically speaking. I feel like I’ve been successful because at the end of the day, though there are very big differences between a $1.5 million house and a $250,000 house, the process is still the same and I feel like I have the bandwidth to be able to serve both.” Planning to eventually add more agents to the team, Wong and Bishop have held back, waiting out the uncertainty of COVID. With lockdowns, and clients not wanting to risk people coming into their homes in the early days of the pandemic, they are instead taking the time to ensure they are prepared to bring new agents on board. Instead of just adding bodies, My Charlotte Real Estate wants to bring in people whose goals align with their vision. “We wanted to make sure we had a business model that was sustainable and replicable for the type of market that we’re trying to build. We don’t want to build fast and blow out,” says Wong. “We want to build smartly, and each step has to be deliberate. When people come to me as agents, I want to make sure that I’m able to give them the value and the vision that will make them stay and will make them be successful.” Instead of bringing in many small producers, My Charlotte Real Estate Agents intends to attract agents with a strong drive to succeed. “You have a lot of teams and a lot of brokerages that the more bodies you put in, that’s their business model,” Wong adds. “They don’t care if you have a $20 million producer or ten $2 million producers, but I care. I want to be the $20 million producer, and I want to attract those $20 million producers.” Having a long time relationship with Cross Country Mortgage, a nationwide mortgage lender with a branch in Charlotte, means Wong can confidently refer clients to them, as he knows the level of service and attention to detail they provide. “Adam Workman is the branch manager, he has been a great partner for me as well,” Wong relates, “and I tell people, you can choose whatever lenders you want.