Business View Magazine | Volume 8, Issue 11

209 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 11 know what kinds of foods to eat and when to eat them and how to time those foods and what ratios and macros they should be putting in their bodies,” he says. “They don’t know the source of the ingredients and the foods they are eating. Without that kind of information, they’d make the wrong eating choices.” So, he took the knowledge that he gained, and along with his friend and Simple Again COO, John Hocker, they approached health clubs with an idea. Young recalls thinking that health clubs were the perfect venue because people frequenting them are already concerned about their bodies, so why not help them achieve total fitness by bringing in healthy foods at the same time. The pair approached Bally Total Fitness, a worldwide chain of gyms, with their concept: Every individual in the world can get the perfect meal for their moment in time based on their metabolic profiles and performance goals. And they would do this through the gym’s juice bars – selling juices, shakes and smoothies to meet each individual’s needs. At the time, Bally was the largest health club in the world, but they had only 14 juice bars in their locations; they were in the middle of dismantling all of them. Young convinced Bally to stop removing their juice bars and hire Simple Again (then Performance Food Centers – PFC), to reorganize this piece of their business. Within three years, Simple Again had helped grow the club’s juice bars to 225. “Our very first juice bar opened January 1, 2000 in Kendall Miami for Bally Total Fitness and today we are in the thousands of juice bars worldwide,” Young says. “We took that knowledge to other juice bars and other health clubs and then we grew from health clubs to country clubs to hospitals, universities – pretty much any place where people are concerned about the foods that they’re putting in their bodies.” Today, Simple Again is the parent company to S IMPLE AGA IN